This Rakhi Patyam launched the postcard, the digital version of Shogun, to enable customers to be cashless on this special occasion, which has now been renamed 'envelope'. 

Customers can share cash immediately with each other using this feature. In a statement released on Monday, the company said in a statement that within 24 hours of launching, Patyam recorded a huge increase in its 'Rakhi Theme' transactions. In three weeks, 5 lakh transactions have been registered on this service.

Deepa , senior vice president of Paytm said, "The Paytm Envelope has achieved great popularity in a short span of time. We are rebranding it as 'lifafa' because a native word that connects generations emotionally and Socially relevant. "

Paytm is trying to replace cash by enabling more consumers by experiencing the power of intuitive digital payments on their platform.

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