The leading jewellery brand Tanshiq ad withdrew the controversial advertisement following severe backlash on social media Tanishq AD . While trolls called out the makers for the Hindu-Muslim angle, many others including Bollywood celebs supported the commercial which was imagined on the angle of love and unity. Recently, Richa Chadha came in the support of the ad called it a beautiful ad."
Richa and Ali, and interfaith couple, have often voiced their opinions on the state of affairs in the country. Sharing her own personal experiences, The fukrey actress said that her life is much like the controversial commercial. She told Mumbai Mirror, "My life is like that ad. I’ve got so much love from Ali’s family, and he from mine. I feel sorry for those loveless people who have a problem with someone else’s marital choices." Richa further added, "Sometimes, I have to weigh my options and take a step back for the larger good of others; I don’t want them to bear the brunt of my actions. That said, I will not stop raising my voice. I am an artiste in a free world, I am supposed to raise questions. The environment of hate needs to be tackled with peace. We are the country that won its freedom through peace, after all."
After the controvery, Tanshiq pulled down the commercial. In a recent interview, Ali Fazal who had spoken on the Citizenship Amendment Act had said that he would continue to raise his voice.