New Delhi: Sony's latest launch of the Bravia X90L TV series in India has sent ripples through the tech world, capturing the attention of consumers and industry experts alike. Boasting a combination of cutting-edge features and exquisite design, this series has already become the talk of the town.

One of the key highlights of the Bravia X90L series is its competitive pricing, making it an attractive option for consumers seeking high-quality televisions. With a starting price of just Rs. 1,39,990, the 55-inch model offers incredible value for those looking to upgrade their home entertainment experience. The larger 65-inch model is priced at Rs. 1,79,990, while the top-of-the-line 75-inch model comes in at Rs. 2,99,990. These price points ensure that there's an option available for every budget.

What truly sets the Bravia X90L series apart is the inclusion of Sony's Cognitive Processor XR, which takes image processing to new heights. This state-of-the-art technology optimizes visuals on a scene-by-scene basis, resulting in stunningly realistic and immersive picture quality. Accompanying this processing power is the Full Array LED backlighting, providing deeper blacks and brighter whites for a more dynamic viewing experience.

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Not only does the X90L series excel in visuals, but it also raises the bar in audio performance. The XR Sound Positioning System, featuring Acoustic Multi-Audio and XR Surround with 3D surround upscaling, delivers an immersive soundstage that envelops viewers in a world of rich, detailed audio.

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In terms of features, the Bravia X90L series leaves no stone unturned. The integration of Google TV introduces a whole new level of personalization and intuitive navigation, making it easier than ever to access your favourite content. Additionally, the inclusion of BRAVIA CAM, a camera accessory capable of tracking users' eye movements, allows for automatic adjustment of the TV's settings to deliver a tailored viewing experience. Ambient Optimization further enhances the viewing experience by utilizing light sensors to adapt the TV's brightness and colour settings to match the surrounding environment.

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Critics and consumers alike have showered the Bravia X90L series with praise. Its exceptional picture quality, immersive sound, and extensive range of features have won the hearts of those seeking a top-of-the-line TV. Whether you're a movie enthusiast, a sports fan, or a gaming aficionado, the Sony Bravia X90L series promises to elevate your viewing experience to unprecedented heights.

Available in three screen sizes—55 inches, 65 inches, and 75 inches—the Bravia X90L series offers a size option for every preference and living space. Starting at Rs. 1,39,990, these televisions are now available for purchase at Sony Centres, major electronic stores, and leading e-commerce portals. Don't miss out on the opportunity to bring home a truly remarkable piece of technology that will redefine your entertainment moments.

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