SS Rajamouli spends 83 crores in campaigning of Naatu Naatu's song for the Oscars and Golden Globes
SS Rajamouli spends 83 crores in campaigning of Naatu Naatu's song for the Oscars and Golden Globes
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'RRR' created history because of its 'Naatu Naatu' song. The film has won some of the most prestigious awards in the entertainment industry. RRR after winning the best original song award at the Golden globes won the Critics' Choice Award for Best Foreign Language Film. The film also won the Best song award for Naatu Naatu.  Now RRR has been nominated for Oscar 2023 in the Best Song category for its chartbuster track Naatu Naatu. 

SS Rajamouli’s RRR even after receiving so much love across the globe, was not selected as India’s official entry at the Oscars 2023. After this SS Rajamouli and team RRR launched a special campaign to earn an individual entry for the action-adventure film at the 95th Academy Awards and it worked for them. Now as per the new reports the combined cost of the Oscars and Golden Globes campaigns for RRR was Rs 83 crore.  The report further stated that the massive share of the cost was contributed by Rajamouli himself and the rest of the amount was taken from the film’s box office earnings in Japan and Russia. However it does not a big deal for makers as the film earned a massive amount and is still earning.

Speaking of RRR, it is a fictional story set in the 1920s pre-independent era and is based on the lives of two real heroes and well-known revolutionaries – Alluri Sitarama Raju and Komaram Bheem. While Ram Charan played Ram, NTR was seen as Bheem. The film has grossed over Rs. 1200 crore worldwide during its theatrical run.

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