Tata and Mistry conflict result to cost bad for the Tata groupTata group loses its position among top 100 global brands.

According to  Brand Finance Global 500 report, "Tata group lose its position to 103 from last year's 82".It is considered to be most valuable brands from India.From the previous decade, Tata group is the only company who capture his place in top 100 global brands of Brand Finance.

Cyrus Mistry chairman of the group is expelled from the company at 24 October 24, 2016, and a battle begins between Ratan tata company and Mistry.It is one of the reasons the brand value fall from  $13.11 billion from $13.68 billion earlier.

From the report shows that other India brands manage to improve their position. For instance, Airtel, at 242 in 2016, climbed up to 190 in 2017. LIC improved its position to 222 from 283 in 2016. Infosys climbed 50 positions to reach 251.Other than Tata group two other brand slip their positions are State Bank of India and Larsen & Toubro.

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