Tech Mahindra has launched a pioneering sports cloud platform in partnership with Amazon Web Services (AWS), catering to sports enthusiasts globally. This collaboration aims to deliver an extensive digital ecosystem for sports organizations, encompassing content engagement, community interaction, customer data management, audience segmentation, and sports analytics, as outlined in the company's official statement.

The platform is poised to revolutionize fan experiences, offering immersive stadium-to-home engagement through cutting-edge technologies like augmented reality (AR), virtual reality (VR), and metaverse gamification. Moreover, this cloud-based solution empowers sports organizations to revamp digital properties, including team and franchise platforms, while creating novel revenue streams through customized services that cater to audience preferences.

Earlier in September, Tech Mahindra and AWS had announced a strategic collaboration, laying the foundation for joint go-to-market initiatives and mutual business expansion. Speaking on this alliance, Tech Mahindra's Chief Strategy Officer and Head of Growth, Jagdish Mitra, emphasized, "Our partnership with AWS, known for its extensive array of cloud services, will reshape fan engagement in sports, fostering an engaging and dynamic experience for viewers. Through the development of the Sports Cloud on AWS, our goal is to establish a personalized, fan-centric community that transcends traditional sports boundaries."

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