UNICEF India and Facebook on Monday initiated a one-year joint lead to end violence against children with a special focus on online safety. In a statement, UNICEF said the partnership tries to create a safe atmosphere for children online and offline. It aims to develop children’s resilience and capacity to access the digital world safely, increase awareness on violence against children and its impact on children, families and communities, as well as heighten the skills of communities and frontline workers to better prevent and respond to violence. The partnership will include a nationwide social media campaign and capacity building for 1,00,000 school-children on online safety, digital literacy and psychosocial support, it said.

The virtual launch of the lead was attended by Joint Secretary of Ministry of Women and Child Development Aastha Saxena Khatwani, Facebook Head of Programs and Outreach Madhu Sirohi and UNICEF India Deputy Representative Programmes Yasumasa Kimura. Khatwani said, “In the last year and a half, the internet has empowered children to continue with their education, removing the limitations of time and geography. As we encourage children to investigate the great knowledge source available online, we should be cognizant of the threats that come along with the all-pervasive nature of these online mediums.” Kimura said, “The COVID-19 pandemic has increased chances for children to face violence, whether online or offline. Acknowledging the significant efforts being made to end violence against children, it’s important that different stakeholders come together, to increase awareness, change behaviours and perceptions around how, when and where violence against children occurs.”

“This is critical to promote better understanding the violence and most effective ways to ensure child safety both online and offline,” he said. Sirohi said, “The pandemic has spurred the adoption of digital platforms. Being online gives young people so many choices. It gives them skills such as self-control and resilience that can help them make decisions that will lead to positive outcomes both online and offline.” “Protecting children online is important to us and we take this responsibility seriously. Over the years we have worked with parents, governments and safety experts to offer a safe online experience for the youngest members of our community… Through this partnership we want to help them participate in public life by using the power of digital platforms, and to advocate for issues they care about,” she said.

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