Shah Rukh Khan is one of the most loved actors not only in India but also in Bollywood. The actor on Wednesday lit up the screen on the world's tallest building, the Burj Khalifa, to narrate the inspiring story of a UAE-based conglomerate owned by an NRI businessman. The event marked the launch of an integrated brand campaign by Burjeel Holdings, one of the largest healthcare service providers in the UAE.

Shamsheer Vayalil, the Chairman of Burjeel Holdings, said: "We are proud to launch the campaign with superstar Shah Rukh Khan that epitomises the values we cherish. It symbolises Burjeel Holdings' ambition to become a global leader in healthcare based out of a country that has inspired the world with its fascinating growth story."

The musical fountain at Burj Khalifa played the music from King Khan’s Om Shanti Om first, and later the Burjeel Holdings’ campaign featuring King Khan was displayed on Burj Khalifa!
Truly the world’s biggest superstar !#ShahRukhKhan #BurjKhalifa @iamsrk pic.twitter.com/bJIkJqHDfZ

— Shah Rukh Khan Universe Fan Club (@SRKUniverse) September 28, 2022

As soon as the videos of the incident catches eyes of people they started commenting on it. One user wrote, "King @iamsrk on the world's tallest building Burj Khalifa, as brand ambassador for the Burjeel group." A second user said: "MEGASTAR #ShahRukhKhan being on Burj Khalifa for the 4th time..By far the highest any actor in the world has ever achieved this feat. When SRK said "I am the last of stars" he truly meant it.."

On the work front, Shah Rukh Khan was recently seen Ayan Mukjerji's Brahmastra. He was earlier seen in Aanand L. Rai’s Zero (2018). Up next, the actor has three releases in 2023. Pathaan releases on January 25, 2023, Jawan on June 2, 2023, and Dunki will see the light of the day on December 22, 2023. Shah Rukh has raised the curiosity quotient for his upcoming film Pathaan. He sports shoulder-length hair and a chiselled body in the action thriller. The Siddharth Anand directorial also stars Deepika Padukone as the female lead and John Abraham as the antagonist.

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