New Delhi, February 13, 2020: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with White Hill Studios to promote a new Punjabi music video #LethalJatti. Renowned Punjabi singers, Harpi Gill and MistaBaaz have given their magical voice to the song. The music video focuses on lives of college students who often try to impress their crush with materialistic things such as expensive cars, but true lovers #LethalJatti never gets impressed with someone's financial status.
As part of the collaboration, Likee is inviting users to create entertaining dance videos with the new song in the background and with #LethalJatti hashtag. Also, both the singers of the song will be launching their official Likee accounts. The singers will be carefully watching #LethalJatti videos on Likee and will also share 10 videos that they loved the most. Moreover, Likes can connect with them and also express themselves to them via exciting Likee videos. #LethalJatti has already garnered millions of views. The song has formed a firm grip on lovers of Punjabi songs, and more people are joining in to express their excitement towards the new song.
This collaboration further substantiates Likee's commitment to providing valuable and entertaining content as per the taste of Indian youth. Likee s growing popularity is also drawing the focus of many brands and celebrities in India to promote themselves among
millennial in the most effective way.
Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. In 2019, Likee had also won the Guinness World Record for creating the Largest online video album of people waving a flag in India during its No matter where I am, #IAMINDIAN campaign. The campaign saw more than 1 lac Indians participating in celebrating Indias 73rd Independence Day. In the recent App Annie’s year-end report on app trends for 2019, Likee has emerged as No 1 in the breakout category and is also the 7th most downloaded app in 2019.
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About Likee
Likee (formerly LIKE Video) is a global short video creation platform with diverse contents where youngsters can create amazing and inspiring videos. Created by BIGO Technology Pte. Ltd, a developer of video editing, video broadcast and VoIP-related products used around the world.
Founded in Singapore in the year 2014, BIGO is one of the fastest-growing Internet companies worldwide. Focusing on technologies such as Artificial Intelligence, BIGO is one of the major companies globally in the field of development and publishing of apps. BIGO owns Bigo Live – a leading global live streaming app, Likee – a global short video creation platform, imo – a global video communication app, and other social apps. In the first quarter of 2019, BIGO clocked over 433 million total average monthly active users on its various social apps.
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About White House Studios
White Hill Studios is one of the leading film and music studios in Punjab. White Hill Studios has produced major blockbuster films in the past like Jatt and Juliet 1&2, Punjab 1984 (National Award Winner), Sardaarji 1&2 (all of the above starring DiljitDosanjh and others), Carry on JATTA 2 (starring Gippy Grewal and others), Muklawa (starring Ammy Virk) to name a few. Also, we are the leading music label in punjab having our flagship WHITE HILL MUSIC channel on YouTube along with smaller YouTube channels i.e. WHITE HILL ENTERTAINMENT, WHITE HILL BEATS and WHITE HILL DHAAKAD.
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