Apple is gearing up for its highly anticipated annual iPhone launch event at its headquarters in Cupertino, California today. This year's event, intriguingly named ‘It’s Glowtime,’ has captured widespread attention on social media, with many speculating about the significance behind this unique title.

Decoding 'It's Glowtime'

Apple is known for its enigmatic event names and visuals, which often hint at upcoming features or themes. This year, the meaning behind 'It's Glowtime' may be more apparent than in past events. The vibrant colors surrounding the Apple logo in the event's promotional material resemble those associated with Siri, suggesting a possible focus on new Siri features during the launch.

At the WWDC 2024 event, Apple introduced plans to enhance Siri with new artificial intelligence (AI) features in iOS 18. The revamped Siri will offer a more "natural, contextual, and personal" user experience, complete with a redesigned interface featuring glowing lights when the assistant is active.

Will Siri's Revamp Debut with iPhone 16?

According to a report by Bloomberg’s Mark Gurman, many of the AI-driven features, including the Siri upgrade, might not be available at the iPhone 16’s launch. Gurman indicates that while the new Siri features will eventually be integrated, the initial release will focus on summarizing messages and notifications rather than the advanced AI capabilities seen in competitors like the Galaxy S24 or Pixel 9 Pro.

Despite these limitations, Gurman suggests that today’s event will be a crucial step for Apple in demonstrating its growing influence in the AI sector, both to consumers and Wall Street.

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