Being the national heroes of the country, Indian cricketers have promoted the gender equality by praising all the efforts that mothers do for us. In the final ODI against NZ, Indian players were wearing jerseys with their mother names printed on it. The video of Dhoni, Kohli and Rahane is also popular on the youtube. It was a part of a promotional campaign that star India is running with the name "Nayi Soch". Star India is the official broadcaster and rights owner for Indian cricket.
"To make a powerful statement, one that can inspire millions and propel change, our cricket team today sported jerseys with their mothers' names at final ODI of the India-New Zealand series. Our cricket team will serve as ambassadors of new thinking and use the power and platform of sport to drive meaningful social change," Star India said in a statement.
"This is the first time in the world that a team jersey is being used so disruptively to power social change. We compliment BCCI and the team for such a transformational collaboration. This time around both the BCCI as well as Star have put their strength together to highlight the cause of women in our country," Star India chairman and chief executive Uday Shankar said.
The step is to praise all the efforts and sacrifices our mothers have made to make us what we are today. Indeed a great step by the campaign owners.
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