Kidambi Srikanth's dream run in 2017 has helped his yearly prize money earnings sky-rocket to Rs 1.54 crore and he will end up as the top grosser among men shuttlers this year. Ranked No.2 in the world, Srikanth has a chance of becoming No.1 in December. But even if he remains No.2, he will earn more than other men shuttlers. Four Super Series titles helped him pocket $230,423. Interestingly, his earnings are almost three times higher than the next highest-earning men's singles player - Lee Chong Wei of Malaysia. The former world No.1, who has won the All England title and finished runner-up in two Super Series events, has earned $86,275 so far this year. 

Srikanth has won three of the most lucrative events this year. The two top prize money events are the Indonesia Open Super Series Premier ($1 million) and next month's Dubai Super Series Finals ($1 million). Srikanth earned $75,000 by clinching the men's singles title in Indonesia, the highest for him so far. He got $56,250 each for triumphing in Australia and Denmark. He earned $24,375 for winning the French Open and $16,597.50 for finishing runner-up in the Singapore Open. Even if Srikanth doesn't participate or do well in the other two major tournaments this year  Hong Kong Super Series and Dubai Super Series Finals and he will still end up as the top grosser.

Such has been Srikanth's dominance this year that even the women's singles highest-earner Tai Tzu Ying of Chinese Taipei trails him with earnings of $170,475. PV Sindhu is fourth in the list with $97,925. Not only this but he is a brand ambassador for Yonex, Bank of Baroda and ITM Group of Institutions. He's set to sign another major deal with a multinational company in the next fortnight.