Air India and Supari Studios, a division of Kulfi Collective, have been honored with the prestigious Webby Award for Best Original Music in the Advertising, Media & PR category for their Republic Day campaign. This achievement marks a significant moment for Indian creativity.
This is the third time Kulfi Collective's Supari Studios has won a Webby Award, making it the only Indian network to achieve this feat.
"The Webby Awards recognize excellence on the internet, and Air India and Supari Studios have truly set the bar high," said Nick Borenstein, general manager of the Webby Awards. "This award is a testament to the skill, creativity, and vision of its creators."
"We are deeply honored by this recognition from The Webby Awards for Air India's Republic Day campaign! Winning three Webbys is a remarkable achievement, demonstrating the deep insight and creativity of our team at Kulfi Collective," said Akshat Gupt, co-founder and chief creative officer of Kulfi Collective. "We take pride in representing India globally and will continue to innovate in culture and storytelling with our brand partners."
Supari Studios, part of the Kulfi Collective, specializes in creating unique and scalable content that resonates with Gen Z culture. Over the past 12 years, they have collaborated on over 500 projects, achieving over 2 billion views for leading global brands like Spotify, Netflix, Red Bull, Google, and OnePlus. Supari Studios helps brands connect with their audiences by combining content with strategy, creativity, and technology.
The Webby Awards, established in 1996, are the foremost international awards honoring excellence on the Internet, including websites, video, advertising, media and public relations (PR), apps, and software. The 2024 awards received nearly 13,000 entries from across the globe. They are presented by the International Academy of Digital Arts and Sciences (IADAS).
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