USA: Amazon has joined the race for generative AI. It is anticipated that the entry of the cloud giant will intensify the competition.

AWS, or Amazon Web Services, has unveiled a collection of AI tools to assist companies in creating chatbots and image-generating software.

One of them, called Amazon Bedrock, could pose a serious threat to Google's and Microsoft's aspirations.

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Grand View Research projects that the market for generative AI will be worth about $110 billion by 2030. Thanks to GPT-4, the OpenAI-Microsoft partnership is currently dominating the market.

Google is keeping a close eye on them. The addition of Amazon will make the situation even more intriguing. It will be interesting to see how the generative AI space develops over the next few days.

Businesses now have an easy way to create generative AI-powered apps thanks to Amazon Bedrock. Bedrock is built on pre-trained foundation models (FM), such as Jurassic-2 from AI21, Claude from Anthropic, Stable Diffusion from Stability AI, and Titan from Amazon.

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Customers of AWS can use them to build generative AI apps tailored to their unique requirements. Bedrock will compete with OpenAI's and other companies' commercial generative AI offerings.

AWS claims that Bedrock makes it simple to adapt AI models to the needs of the customer. By providing it with a few labelled examples, a content manager, for example, could use the service to develop a targeted advertising campaign.

Bedrock will automatically create social media posts, display ads, and web copy if the content manager gives it examples of the best-performing taglines and product descriptions.

On Bedrock, Amazon is offering its own Titan FM. Two Titan models exist.
One of them is a generative LLM, which is capable of "summarization, text generation, classification, and open-ended Q&A."

On the other hand, the second model uses an embedding LLM to convert text into numerical images that "contain the semantic meaning of the text."

Customers who use Bedrock to build enterprise-level AI apps are the target audience for Amazon. Microsoft's generative AI model suite, Azure OpenAI Service, which hosts OpenAI models, has been successful.

Businesses can integrate OpenAI models into their business applications using Azure OpenAI Service. Given that AWS holds a 33% market share and is the industry leader in the cloud, Bedrock can pose a serious threat to Microsoft's offering.

Additionally, CodeWhisperer, Amazon's AI-driven "coding companion," is now free for developers.

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By making the service free, the company hopes to compete with GitHub's (owned by Microsoft) Copilot. AWS Inferentia2 and AWS Tiranium-powered EC2 Inf2 and Trn1n instances for training AI have also been introduced by the company.

Both face rivalry from comparable products made by Google and Microsoft, including Google's TPU chips.