New Delhi: Amazon on Tuesday announced that it will increase the amount of ad-free music and podcasts available to Prime customers.

The e-commerce giant claims that Prime members, who previously had around 2 million songs without any ads, will now have access to over 100 million ad-free songs as well as popular podcasts.

The action is being taken as retailers seek to expand their subscription offerings by bundling entertainment services such as streaming with their flagship apps.

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According to an Amazon blog post, "Prime members can shuffle playing any artist, album or playlist in the catalog; stream a collection of all-access playlists tailored to individual listening preferences on demand and listen to them offline." Download for."

Prime members can find even more new music and podcasts based on their preferences.

More than 200 million people subscribe to Amazon's fast-shipping and media service Prime across the world, including in India. Membership cost Rs. 179 for the monthly plan, Rs. 459 for the three-month plan, and Rs. 1,499 for the annual plan.

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Apple revealed last month that subscribers of its music streaming service, Apple Music, had access to more than 100 million tracks. Apple Music is accessible on many different platforms, including iOS and Android, and has continually expanded its catalog, introducing new features and enhancements such as Dolby Atmos support and lossless audio streaming.

The Cupertino company claims that around 20,000 new songs are being added to Apple Music's catalog every day, as the streaming service now has a much larger song selection than competitor Spotify.

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49 per month for the Voice plan for Rs. or Rs. 99 for an individual plan that enables access on multiple devices, Apple Music is available in India. In comparison, rival Spotify claims to have over 80 million tracks in its library and offers more customizable pricing options in India that starts at Rs. 7 per day.