Amazon's Great Indian Festival got a solid response in stating that the first 48 hours of the sale was the biggest ever for Amazon India in terms of value and units sold.  Amazon India on Sunday said over 1.1 lakh sellers on its platform received orders during the first 48 hours of its 'Great Indian Festival' sale.

Sharing information about sales,  Amazon India Vice President Manish Tiwary told "These 48 hours were the biggest ever for Amazon in its seven-year history. We had created a buildup for the sale for our Amazon sellers...Over 1.1 lakh sellers received orders, and 66% of them came from small towns. Tiwary also stated that Amazon got positive from the small towns. He said, "Amazon India, which has over 6.5 lakh sellers on its platform, registered its biggest spike in new customers, with 91% of them coming from small towns (beyond the metros and top 40 cities. About 66% of new Prime sign-ups were also from small towns like Tawang and Changlang (Arunachal Pradesh), Mokokchung (Nagaland), Baran (Rajasthan), Pudukkottai (Tamil Nadu), Una (Himachal Pradesh) and Jaunpur (Uttar Pradesh).

Amazon's 'Great Indian Festival' started on October 17 and will go on for about a month to coincide with the festive season. Amazon Prime members were provided early access to the sale from October 16 . According to the experts,  some of the key factors driving a surge in e-commerce in India include a massive online adoption by Bharat customers post-Covid, a rise of new shopping models led by video and WhatsApp and some share of physical organised retail going to online retail.

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