New Delhi: The American Animal Rights Organisation The People for the Ethical Treatment of Animals (PETA) has requested Amul India to produce vegetarian milk instead of dairy milk in response to market changes. PETA wrote a letter to Amul Managing Director RS Sodhi requesting Amul to "benefit from the growing vegetarian food and milk market" after which a debate has started on Twitter over the same.

On the suggestion of PETA, Amul Managing Director RS Sodhi asked PETA on Twitter whether switching to vegetarian milk will earn the livelihood of 100 million dairy farmers, 70 per cent of whom are landless, and will enable them to pay their children's school fees and how many people in India can actually buy laboratory milk? Sodhi tweeted, "Will they give livelihood to 10 crore dairy farmers (70% landless)? Who will pay their children's school fees? How many people can afford food items made in expensive labs made of chemicals and synthetic vitamins?"

Peta wants Amul to snatch livelihood of 100 mill poor farmers and handover it's all resources built in 75 years with farmers money to market genetically modified Soya of rich MNC at exhorbitant prices ,which average lower middle class can't afford https://t.co/FaJmnCAxdO

? R S Sodhi (@Rssamul) May 28, 2021

Amul being a co-operative society buys milk directly from dairy farmers. Sodhi attacked the animal rights group claiming that switching to vegetarian milk would mean handing over resources created using farmers' money to markets. Sodhi also said that switching to vegetarian milk will make it difficult for the middle class to get an essential commodity which is easily available as many people will not be able to afford vegetarian milk. He said, "PETA wants Amul to take away the livelihood of 10 crore poor farmers and hand over all his resources made with farmers' money in 75 years to rich multinational companies (MNC) at a higher price, which the average lower middle class cannot afford".

PETA in his letter to Sodhi referred to the 2018 report of international food corporation Kargil, which claims that the demand for dairy products is declining worldwide as dairy is no longer considered an essential part of the diet. PETA claimed that international dairy companies like Nestle and Danon are gaining a stake in non-dairy milk manufacturing, so Amul should also think about stepping into vegetarian products. PETA claims that the ongoing Corona virus epidemic has made people aware of the link between diseases and the junotic virus. They suggested that Amul should use 45,000 different plant species available in the country and take advantage of the emerging market for herbivores.

Will they give livelihood to 100 million dairy farmers (70% landless) , who will pay for children school fee .. how many can afford expensive lab manufactured factory food made out of chemicals ... And synthetic vitamins .. https://t.co/FaJmnCAxdO

? R S Sodhi (@Rssamul) May 28, 2021

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