Dalmia Bharat Sugar and Industries Limited (DBSIL) has announced a new product launch in the form of Sulphur-free White Crystal Sugar and Natural Brown Sugar under the consumer brand “Dalmia Utsav”.

“The launch is starting a new journey of Business to Consumer (B2C) products,” the company said in the stock Exchange Filing.

''We are extremely excited at the launch of 'Dalmia Utsav'...We aim to provide high-quality sugar to consumers by using a world-class and eco-friendly production process,'' DBSIL Whole Time Director BB Mehta said in a statement.

In the initial phase of the transition to B2C (business-to-consumer) segment, the company said, it plans to launch 'sulphur-free white crystal sugar and natural brown sugar' in branded packets and sachets in 12 states and Union territories.

These include Delhi/NCR, Uttar Pradesh, Haryana, Uttarakhand, Punjab, Himachal Pradesh, Jammu & Kashmir, Rajasthan, Madhya Pradesh, Chandigarh, Bihar and West Bengal.

The products will be available on top e-commerce platforms like Amazon, Big Basket and Flipkart, and in offline stores as well. 

Going forward, the company plans to have a pan-India presence and introduce new sugar variants such as icing sugar along with other core FMCG products. According to the company, the production of 'sulphur-free white crystal sugar and natural brown sugar' is being done at its Nigohi unit in Uttar Pradesh.

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