Ducati Unica made-to-order program launched
Ducati Unica made-to-order program launched

Ducati has launched the 'Unica' motorbike customization programme, which allows consumers to design their own personal Ducati motorcycles. The programme applies to all Ducati bikes on the market, including the Scrambler line.

The customer will be able to specify the use of exclusive colours, precious metals, unique finishes, and Ducati performance accessories in the construction with the support of the brand's designers at Centro Stile Ducati, according to the business. Each stage of the production will be documented, and consumers will be able to inspect their motorcycle in person at the Centro Stile Ducati Atelier. Each customer receives a certificate of uniqueness at the moment of delivery, assuring that it is not copied.

The Ducati Superleggera V4 was the program's pilot bike, which was debuted at the Ducati Newport Beach showroom in California. Dave Ender had the bike created for him, and it reflects his own flair. Ender's V4 has been painted in the same blue as his Lamborghini Aventador SVJ.

Due to Ducati's great attention to detail, the company can only accept a limited number of requests each year, and only those that are consistent with the brand's principles. Those interested in having a customised Ducati should contact their local dealership and ask about Unica programme.

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