Copywriting is a special form of sales writing. It involves writing promotional website content or print content to help a business earn more revenue for their products and services. It is a type of communication aimed at getting a target audience to do something.
For example, buying the employer’s brand of potato chips, making a call to find out how to lower insurance rates. Effective copywriting often thrives on emotional language designed to stir a response.
They don’t go door-to-door but they persuade others to buy products and services through carefully chosen language.
Copywriting includes:
• A digital ad touting the coolness of a new type of sneaker
• A radio script about the effectiveness of a weight loss program
• A catchy jingle on a TV commercial that spurs looking for that brand of cereal the next time you shop
• An email sent directly to executives promoting a leadership conference
• A print ad in a magazine that lures consumers to try a concealer that covers up under-eye circles
Copywriters mostly hold a bachelor’s degree or higher in English, advertising, communications, creative writing, or marketing. A strong understanding of the target audience and what moves them is main thing to pay attention and engage, knowledge of psychological and sociological concepts is a huge plus.
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