A Study Reveals that Mann Ki Baat is Transforming India Through Nine Years of PM Modi's Outreach. The study conducted by the State Bank of India's Economic Research Department and the prestigious Indian Institute of Management Bangalore (IIM-Bangalore), it has been unveiled that Prime Minister Narendra Modi's radio program, Mann Ki Baat, spanning a remarkable nine years and consisting of 105 episodes, has wielded a profound impact on India's societal behavior. This transformation is discernible through the lens of Google search trends.
Mann Ki Baat: What Is It?
Mann Ki Baat is a monthly radio program hosted by Prime Minister Narendra Modi, scheduled for broadcast on the last Sunday of each month. This initiative, which commenced on October 3, 2014, has now been translated into an impressive array of 22 languages, 29 dialects, and 11 foreign languages to reach a wider audience.
The Power of Mann Ki Baat
The research conducted by the SBI's Economic Research Department and IIM Bangalore elucidates that Mann Ki Baat has evolved into a potent instrument for policy implementation over its nine-year tenure. The program, featuring Prime Minister Modi, has brought about a substantial shift in the behavior and mindset of the populace, as underlined by the research findings.
The report emphasizes the strategic selection of radio as the medium for disseminating Mann Ki Baat, recognizing its resurgence as a compelling yet cost-effective platform for celebrating the diverse facets of humanity.
Leveraging natural language processing, the research scrutinized the program's impact on policy execution, revealing that Mann Ki Baat has emerged as a pivotal catalyst for effecting positive changes, operating in synergy with a collaborative approach.
Mann Ki Baat Impact Highlights:
Beti Bachao Beti Padhao: The program's mention of this initiative in 2015 catalyzed an upsurge in Google searches, with sustained interest over two years.
Sukanya Samriddhi Scheme: Launched as part of the Beti Bachao Beti Padhao campaign, this scheme garnered similar traction post-mention on Mann Ki Baat.
Yoga: Since its inaugural mention in December 2014, yoga's popularity on Google searches surged significantly following mentions in May-June 2015.
Khadi: After being highlighted on Mann Ki Baat by PM Modi, Khadi experienced a boost in both social media visibility and sales.
PM Mudra Yojana: Searches surged following its mention on the program in November 2015 and again during the COVID-19 pandemic.
Millets: The mean Google search volume for millets skyrocketed from 0.026 to 55.77 after receiving a mention on Mann Ki Baat.
COVID-19 Communication: India's relatively low COVID-19 panic index rating, compared to other nations, can be attributed to the effective communication carried out by the Prime Minister through Mann Ki Baat.
PM SVANidhi Yojna: Searches for this scheme spiked after PM Modi discussed it on Mann Ki Baat in 2020.
Lighthouse Tourism Initiative: Interest in the government's endeavor to promote tourism through lighthouses was ignited following its mention on the program in 2021.
Swami Vivekananda and Statue of Unity: After being highlighted on Mann Ki Baat, searches for Swami Vivekananda and the Statue of Unity in Gujarat witnessed a notable surge.
In essence, Mann Ki Baat, through its nine-year journey and 105 episodes, has emerged as a transformative force, shaping the trajectory of India's development and fostering positive change across myriad aspects of society. This research underscores the program's profound impact and its role in India's continued evolution.
