There has been an ambiguity on opening theaters for the public, Tollywood distributors and producers are of thought that it's not practical to reopen and run theatres unless a vaccine arrives in the market for COVID-19 or till there is a constant dip in coronavirus cases. Theatres across the country are closed due to the lockdown restrictions that came into place in the month of March to curb the spread of coronavirus. According to sources, major distributors and producers from Tollywood recently conducted an online Zoom meeting among themselves to discuss the possibility of reopening theatres and have decided to wait until the vaccine arrives.

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“Going to theatres to watch a movie is not on the priority list for the public right now and they will not come even if we open until there is a vaccine for the coronavirus. If they want entertainment, they will watch television in their homes,” C Kalyan, President of Telugu Film Producers Council (TFPC), told a leading daily. He added that even if the government asks theatres to reopen, they might get closed again the next day depending on the public's pulse. For theatre owners and the film industry, the reopening of theatres might be of utmost importance, but for the audience, it's likely to come way down in their list of priorities, he pointed out, noting that this is why distributors are not ready.

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“Even when we would get 150% profit on the first day of a movie's release, it would still be difficult to balance maintenance costs till the end of its run as the crowds start to dwindle. Now if we run with 25% occupancy, we will end up in losses and will not be in a position to maintain the safety precautions that the government is asking us to take,” added Kalyan. Meanwhile, Suresh Babu Daggubati, Managing Director of Suresh Productions, who is also a distributor and producer, said that it would be good to wait for a little longer till the coronavirus cases go down. 

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