Koo Launches a video which captures the innocence and fun moments of mothers as they explore social media and express themselves. Koo announces a fun contest to encourage people to post humorous but harmless incidents from their mothers' social media experiences that made them say "mummy, yaar."
This Mother's Day, 7 May 2022, NationalKoo's new campaign #MummyYaar encourages users to show their gratitude for mothers' unconditional love, affection, and tenacity. In this digital era, the ad depicts mothers' passion and resolve as they embrace the ever-evolving medium of social media, express themselves in the language of their choice, and interact with like-minded people. It portrays mothers as strong women who try to accomplish the seemingly impossible while improving the lives of their children and those around them.
In addition to the nostalgic film, Koo has announced an intriguing contest in which users are encouraged to contribute peculiarities from their moms' social media adventures that made them shout "mummy, yaar." Memes, movies, and posts have already been used to creatively Koo their #MummyYaar experiences. Popular celebrities and influencers have also eagerly joined in this one-of-a-kind campaign by showing their #MummyYaar moments, which Koo users are loving. The winners of this contest, which will run until May 9, 2022, will get fantastic prizes.
"Mother's Day is all about showing our enormous love and gratitude to our lovely mothers," a Koo representative said. We believe that social media has never been more welcoming to mothers, and that a safe and user-friendly platform like Koo allows them to openly share their ideas and opinions in their preferred language and on any topic they choose. We decided to honour the spirit of motherhood by using the hashtag #MummyYaar, which honours millions of moms' innocence, affection, resilience, and warmth. We want to express our gratitude to all mothers out there who are continually learning new things, actively embracing social media, promoting new causes, and inspiring people around them to embrace technology for the greater good through this campaign. Happy Mother's Day to all mothers and mothers-to-be."
About Koo: The Koo App, a multilingual microblogging application, was formed in March 2020 to allow Indians to express themselves online in their mother tongue. Koo is credited with inventing language-based microblogging. Hindi, Marathi, Gujarati, Punjabi, Kannada, Tamil, Telugu, Assamese, Bengali, and English are among the 10 languages supported by the Koo App. Koo empowers Indians to share their opinions and express themselves freely in the language of their choice, democratising their voice. The platform's translation tool, for example, allows for real-time translation of a post into a variety of Indian languages while preserving the mood and context of the original text. This broadens a user's reach and increases their traction. Over 7000 persons of eminence from politics, sports, media, entertainment, spirituality, and art & culture use the Koo App to engage with their fans in many languages.
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