Mumbai: Gerson da Cunha, the renowned advertising professional, actor, and activist, died in Mumbai, according to a family source. He was 92 years old at the time.

Da Cunha began his career as a journalist with the Press Trust of Indai after graduating with a BSc from the University of Bombay, before moving into advertising. He worked for Hindustan Unilever and later directed the Lintas ad agency, one of the largest in the media sector at the time, when he launched the famous 'Dalda' brand advertising, which became a household name at one point.

Simultaneously, he worked on theatrical and Bollywood films such as "Electric Moon," "Cotton Mary," "Asoka," "Water," and others, and then went into social work after retiring.

He was affiliated with UNICEF, working with them in the United States and South America, and after returning to India, he worked with NGOs such as AGNI and Mumbai First, helping Mumbaikars affected by the communal riots of 1992-1993.

Da Cunha has also served in various roles as an advisor to the Central Health and Tourism Ministries on public initiatives, as well as other private, semi-government, and social institutions.

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