LinkedIn brings these amendments in the Indian Market

With the onset of pandemic, there has been a lot of job shortage. With the growing importance of a virtually connected world, one of the leading professional network LinkedIn on Tuesday started 'Stories' in India to help members share everyday professional moments and experiences with their communities. This new feature allows members to publish photos and videos up to 20 seconds long, which will be evident on their profiles for 24 hours, a LinkedIn release said.

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The India launch of LinkedIn Stories saw business leaders, stand-up comedians, and other influential voices such as Vani Kola, Kiran Bedi, Rahul Subramanian, and Anny Divya, use the new feature to show their work setup, share productivity tips, celebrate return to work and revisit happy memories. "In a virtually connected world, 'Stories' are the virtual water coolers, where members can share their everyday professional moments in a creative and authentic way, and find a new way to stay connected with their networks," said Ashutosh Gupta, India Country Manager, LinkedIn.

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Stories permit members to send messages to connections and followers, and 'mention'/tag connections in a story. They can also see who has viewed their story, increasing engagement and giving insight on activity for your posts, the release said. For India, LinkedIn has also launched six localized stickers that serve as quirky depictions of the work-life unique to the country.  The platform also introduced a new, streamlined search experience, which will for the first time introduce a blended search results page with defined recommendations organized by people, jobs, groups, companies, schools, content, LinkedIn Learning courses and online events.

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