‘Guddi’ the mascot for the state-level women's public awareness campaign 'Samman' has been developed by Madhya Pradesh Police.

Guddi is a 16-year-old girl and socially aware and conscious of his rights. She is able to distinguish between right and wrong. She doesn’t get lured by anyone. The character of Guddi has been developed with the intention of creating ease in comparing girls of 14 to 18 year age group and could relate herself to that character.

In an analysis of crimes related to women in Madhya Pradesh, it was found that most prone age group of girl victims are in the age group of 14 to 16 years and mostly victims of sexual offenses. In the analysis it was found that this prone age group is targeted most and around 70 percent of the total kidnapping crimes, around 55 percent of the total cases of rape and around 52 percent of the total cases of human trafficking are faced by this age group. Girls of this age also fall victim to cybercrimes, human trafficking gangs.

At this age, girls enter puberty from adolescence and also becoming independent in a way. For this purpose, the 16- year-old mascot was created by Madhya Pradesh Police in collaboration with Delhi-based cartoonist Jayato, who has worked in Tinkle, Target and Hindustan Times. Different situations are depicted through simple posters so that girls of that age can identify themselves with those situations and develop understanding. It has been displayed in the poster that 'Guddi' does not fall into anyone's trap by protecting himself. Along with Guddi, ‘Bhadiya Uncle’, ‘Lomdi Aunty’ and ‘Dost Rani’ also appear in the poster.

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