Nestle plans to expand into 5 more segments !
Nestle plans to expand into 5 more segments !

To reduce its dependency on their flagship, Maggi Noodles, the largest food company of world Nestle is planning to enter few new segments in the near future. The plan is to enter five new food segments in the next few quarters.

“We are evaluating five categories—Nespresso (a coffee machine), Dolce Gusto (a coffee capsule system), pet care, cereal and skin care. We have recently entered the healthcare segment. However, we are yet to finalize which ones to start with,” Narayanan said.

Narayan further added that, globally, Nestlé has around 20,000 brands, while the company sells just about 20 in India.

On the anniversary of return of Maggi Noodle into the home kitchen shelves, Narayan said, “It is exactly one year. Maggi has come back to the market leader position with more than 58% share. It was clinically dead in September 2015. But we are yet to reach the level before the crisis. On the other hand, the category has also shrunk. Besides rebuilding Maggi, we need to rebuild the category,” said Narayanan, adding, “the name Nestlé was dented due to the unfortunate Maggi issue”

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