Netflix to offer video games at no extra cost for its subscribers
Netflix to offer video games at no extra cost for its subscribers
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Netflix adds a new attraction to its marquee: Video games. The video streaming giant announced it will offer video games in its existing subscription plans at no extra cost.

In the latest release of Netflix’s earning report it was confirmed that the long-anticipated expansion came in conjunction. That financial breakdown showed the video service added 1.5 million subscribers during the April-June period. That’s slightly better than the modest increase. Netflix’s net gain of 5.5 million subscribers through the first six months of this year represents its weakest first-half performance since 2013. Now Netflix is taking another leap by offering video games that intends to produce itself. The Los Gatos, California, company hired a veteran video game executive, Mike Verdu, to explore potential opportunities in another field of entertainment. Greg Peters, Netflix’s chief product officer, said the company will initially focus on mobile games before eventually expanding to consoles and TV sets as well. The games initially will be tied to Netflix’s most popular programming.

Meanwhile, the conservative outlook suggests Netflix isn’t expecting an immediate boost from its video game foray. But if the move into video gaming pays off, it could eventually give Netflix more leverage to boost its prices. The company has already been gradually raising subscription costs in recent years, helping to boost its average monthly.

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