New Delhi: Innovation has aided turn Ruchi Kanwar, a 40-year-old with a hobby of making organic soaps in her kitchen, into a successful homeprenuer- an entrepreneur who works from home.

From basic 'haldi-besan', 'neem' and 'aloe-vera' to ingenious 'coffee' soaps, Kanwar, who quit a full time job in the media industry to pursue her passion has produced 100 types of skin friendly organic soaps, most of which were part of the 'The Kraft Festival' held in Noida's DLF Mall recently.

Kanwar said, "Motherhood was a life changing experience but it consumed most of my time. That's when I decided to become a homepreneur I took a few courses on soap making where I learnt how to make branded soaps but used my cooking skills to create organic soaps,"

"We spend thousands of rupees on skin care products. When the entire world is going organic, why not with soaps. I have produced all these soaps in my kitchen as my hobby for cooking gave me the understanding of natural benefits of these products" she further says.

The site enables persons, hobby sellers and shop owners to create own branded micro-shop, list their products and receive payments.