New Delhi: The Union Health Ministry has notified new rules for anti-tobacco warnings on OTT platforms. The notification makes it mandatory for OTT platforms to display anti-tobacco warning messages in content. The Union Health Ministry and the Information and Broadcasting Ministry will take strict action if the online content publisher fails to comply with the new rules, it said. The Health Ministry has issued a notification on World No Tobacco Day.

That is, from now on, it will be mandatory for all OTT platforms like Netflix, Amazon Prime, Hotstar and Sony Liv to show anti-tobacco warnings with content. It is already mandatory in content shown in theatres and TV channels, where an anti-tobacco health warning of at least 30 seconds duration is shown at the beginning and middle of a film and TV programme.

After this decision of the Central Government, India has become a global leader in spreading awareness about the harmful effects of tobacco consumption after regulating anti-tobacco warnings on OTT platforms. Binoy Mathew, Programme Manager, Voluntary Health Association of India, said that This is a great and pioneering step for India and will truly make them world champions in regulating the promotion of tobacco through entertainment. India accounts for about 1.35 million deaths every year and is also the second largest consumer and producer of tobacco. Globally, about 8 million people die each year, including 1.35 million Indians.

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