Frontline political parties – BJP and Congress - are exercising social media platforms as a tool to hit their opponent hard in the pandemic times, and make inroads into voters hearts. The political leaders and their supporters are digging into old videos, pictures to ‘name and shame’ their rivals. To bring down their opponent, they are not hesitating from coming up with morphed videos and making them go viral on social media. With the Covid-19 on the rise, the political parties do not have the liberty to call the public meeting with full strength and so in these pandemic times, they have turned social media into a big platform to connect to voters.
The Election Commission of India (ECI) and the Courts are keeping watch on the activities of the political parties. These parties are instructed to ensure the Covid-19 guideline while arranging the public meeting. The media team of the party is busy capturing each and every movements of the candidate round the clock. The videos of their daily activities are posted on social media platforms. However, this does not stop here, as supporters of the candidate are also keeping an eye on the movement of rival candidates. His any wrong move would give them an opportunity to hit back.
The media cell has also prepared a series of videos in which the work of the 15 month Congress government has presented. In the end of every video and also in the caption, the name of former chief minister Kamal Nath is shown and it is always asked ‘What was my fault. To counter the Congress video war, the BJP media cell has also become hyper active. They are also circulating the ‘failures’ of the Nath government through the audio visual medium. Not only this but also the morphed videos are circulated, in some of the videos BJP leader Jyotiraditya Scindia has portrayed as a Bahubali and out casting the Kamal Nath government.
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