ICYMI,. A photo of an egg managed to dethrone Kylie Jenner's birth announcement photo of daughter Stormi as the most liked photo on Instagram.It was as strange as it was fun, and it knocked off Kylie's photo from the top spot with a huge margin.After the photo went viral, the world has been dying to find out who is the person behind this UK-based Instagram account @world_record_egg. Which currently has 8.4 million followers.
While, the person who posted the photo still remains anonymous. According to Daily Mail seems like we have to thank a 19 year old Indian boy to thank for the viral post. Ishan Goel is from Massachusetts and a marketing guru at just the age of 19, played a huge role in helping the photo break the internet in a matter of few days.
According to DailyMail Ishan said that, "He won't go into too many specifics about the secret sauce, but He can say that He worked to garner attention for the page on Reddit, reached out to media really early on, and told all of the celebrities and influencers in his network to help push it." He further added that, "He would like to give all credit to the chicken who laid this egg. They were the spark. He was the gasoline,"
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According to Him, the post went viral because it was not the face of a celebrity or a person, it was just an egg representing something much bigger. HE said that, "People can [rally] around the thrill of outdoing a celebrity. It makes the world seem less intimidating, more light-hearted, and more accessible," .Although he didn't reveal the true identity of the person behind the egg account, he did share a few secrets on how to go viral.
According to him, it all involves a combination of timing, placement, and influence. Right now, the viral egg photo has about 50 million likes and still counting.