Tinder is preparing to launch a version of its popular dating app aimed at users in emerging markets. The app, which will be called “Tinder Lite,” offers a smaller, more lightweight version of the current flagship app, the company says. Tinder Lite, the app will be smaller in size and optimized to use lesser data, bandwidth, and storage, Tech Crunch reports. Tinder Lite is expected to launch soon, starting in Southeast Asia where internet penetration has increased in the last five years. 

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Most major tech companies now offer “Lite” apps for the large and rapidly growing online user base coming from these emerging markets — and specifically India, as of late. Tinder, apparently, believes it too has reached the point of needing a Lite version, given the dating app’s traction and growth. Although Tinder is still growing at a solid pace (its paid subscribers jumped 38 percent year-over-year in early 2019), it knows those numbers won't last forever.

A Tinder Lite app would give it access to millions of people who have only basic smartphones, limited access to data or both. Even if only a fraction of those newcomers signs up, that's a large potential expansion. Tinder Lite is expected to launch soon, starting in Southeast Asia where internet penetration has increased in the last five years. But the company hasn’t said what will or will not be included in the slimmed-down version.

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