US President Donald Trump has named Indian-American former journalist Kush Desai as the White House Deputy Press Secretary, according to an official announcement. Desai brings major experience in political communications, having previously served as the Deputy Communications Director for the 2024 Republican National Convention and as the Communications Director for the Republican Party of Iowa.

Desai’s career highlights include his role as the Deputy Battleground States and Pennsylvania Communications Director at the Republican National Committee (RNC). In this capacity, he played an instrumental role in crafting messaging strategies for key battleground states, particularly Pennsylvania--a crucial state in Trump's earlier electoral victories.

With a proven ability to shape narratives and manage media communications, Desai has contributed to the success of several high-profile Republican campaigns.

Role in the White House Communications Team

In his new position, Desai will join the White House communications team, which is now overseen by Deputy White House Chief of Staff and Cabinet Secretary Taylor Budowich. Desai will assist in managing press relations and refining the administration’s messaging strategy.

This appointment aligns with President Trump’s earlier selections for his communications team, which include Steven Cheung as White House Communications Director and Karoline Leavitt as Press Secretary. Together, the team is expected to focus on effectively communicating the administration’s agenda as preparations intensify for the 2024 presidential race.

Strengthening the Communication Strategy: Desai’s extensive expertise in political messaging and media strategy will likely enhance the Trump administration’s efforts to connect with voters and manage public perception. His background in handling communication for battleground states will be especially valuable as the administration gears up for another pivotal election cycle.

Kush Desai’s appointment reflects the administration’s commitment to a robust and strategic communication approach, ensuring a well-coordinated effort to engage with the media and the public.

New Leadership Announced for White House Communications Team

The White House has officially confirmed several new appointments on Friday. Taylor Budowich will now oversee the Office of Communications as Deputy White House Chief of Staff and Cabinet Secretary.  In addition, Trump has announced the latest names for prominent roles in the communications department. Steven Cheung has been appointed as Assistant to the President and White House Communications Director, while Karoline Leavitt will serve as Assistant to the President and Press Secretary.