July 23: When we started, we were focusing on the overall event industry, including weddings, social events, corporate shows, etc., and we didn’t start the brand with only wedding planning to be done, but we wanted to do more.
Due to financial and resource constraints, we realised that we needed to streamline our business model, and that’s when we modified our scope of work under the brand name wedding Tv. The other big challenge was to create a stable process to grow demand. We tried multiple ways to attain stable demand and realised that digital marketing is the right way to get customers and market ourselves. I was not into digital marketing, but it happened by luck and worked in our favour, due to which we focused most of our resources on it.
One of the biggest learnings I had from this experience was to have a defined focus, be it marketing, products and services or segments. Another aspect I learned is that we should invest in the people who are hungry for success and are full of ambition to lead a success story. It was challenging to find such people. The ones that joined me then have stayed with me all along.
Initially, I couldn’t spend time with my family. In the first two to three years, there was minimal to zero work-life balance. As a workaholic, I still continue to work very hard, but now I have learnt to strike a balance or rather make it all happen harmoniously. I’m okay to go on a vacation with my family and work in synchronisation, or I can be at a restaurant with my family and work side by side. It doesn’t bother my family or me anymore. I would say that I have found a way to bridge the gap between work and life.
Marvel series was as challenging to film as a Bollywood film: Farhan Akhtar
