Will the OTT platform take away the space of cinema in India...?
Will the OTT platform take away the space of cinema in India...?
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India has been recognized differently all over the world for the craze of cinema, divided into different religious beliefs, cultures and beliefs, this country unites with cinema and cricket. The film industry is a very big industry of this country which gives employment to crores of people apart from the artists, writers and directors, the actors of cinema have been the favorite of the audience all over the world, but what to say about the craze here? From marrying a picture of an artist to building someone's temple, even Devnad Sahib was banned from wearing a black court. For a long time, cinema has been ruling the hearts of people. After the advent of the OTT platform, the world of cinema is witnessing tremendous changes. We know cinema very well. But many people don't know about "OTT", so the first thing we talk about is that what exactly is OTT? OTT is a medium where a video can be viewed on viewer demand through the Internet.

Its flower form is " Over the Top", Net Falex, Maxplair, Amazon Prem etc. All are known as OTT platforms, they have been famous by the web series. Apart from cinema, the small screen, which we know as television, gave the world of entertainment that has long-standing stories that we call serials or serials. Of which we were already done and we were bored with the never-ending events, and now a new thing between the serial and the film was brought to the fore by OTT - "Web Series" this is 5-8 episodes, one of which is about 30-40 minutes. In which a tight story was made available to the viewer on time according to its own suit with the best plot. Keeping in mind the youth, unnecessary obscenity was also served in many web services, but this is a matter of content. However, due to the good plot and high-quality performance in Limited Sadan, the OTT platform achieved a lot of work time. Which has brought the budding talented artists as a challenge to the so-called stars of cinema. Of course, it has a direct impact on cinema. it has been. The audience now has a lot of options, the favourite stars of the screen will now have to get their place. Due to the continuous beating of big-budget films, the employment of many people is having an adverse impact on the economy of the country. But due to OTT, now a lot of talented and struggling actors have also got recognition with better employment. At the same time, the work has also started outside Mumbai. If it is seen as healthy competition, now cinema should also change its pattern and experiment with new creative experiments. As technology is increasing, editing and cameras are becoming high-tech, so the nuances of acting are beginning to catch on, even a little bit of a jhol is easily caught by the common audience, it is the job of the artist to keep himself alive.

The artist gets his position by the audience, and now with the arrival of OTT, the audience has the facility to get entertainment according to their time. In such a situation, new kinds of stories are being liked a lot. Simple web series like Panchayat and Gullak got the encouragement of the audience. Which proves that if there is really heartwarming content, then they will definitely get success. Suspense thrillers have always been liked. However, be it OTT or cinema audience, now has the best means.

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