Wipro Limited, a leading global information technology, consulting and business process Services Company, announced the appointment of Mohammed Areff as the Country Head & Managing Director for the Middle East

Areff will focus on Wipro’s vision for business expansion, localization, brand building and significant transformational and modernization engagements with clients in key sectors across the region. Areff is a veteran bringing in over 20 years of experience with various multinationals in the Middle East and has held lead roles in spearheading client transformations across various industries. "The Middle East has been a strategic focus for Wipro for over two decades, and even more so now with its growing demand for comprehensive digital transformation solutions, agility and scale, specialised technology requirements and innovation."

N.S. Bala, CEO - APMEA, Wipro Limited said in a statement,  "I am confident that Areff's leadership and deep understanding of this market will lead to greater customer success and enhanced business opportunities that support our growth ambitions in this region." 

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