SAN FRANCISCO: The National Football League and Google-owned YouTube have agreed to a $2 billion yearly deal for exclusive rights to the Sunday Ticket, a subscription-only service that lets football fans watch the majority of Sunday afternoon games.

The agreement will last for seven years, according to sources. Beginning in 2023–2024, Sunday Ticket will be accessible in two different ways: as a YouTube Primetime Channels a la carte option and as an add-on package on YouTube TV, where users can subscribe to certain streaming services and channels and watch movies as well. Consumers won't need a YouTube TV membership in the future to subscribe to Sunday Ticket alone. However, neither option's price has been established, according to the newspaper.

NFL Commissioner Roger Goodell was cited as stating, "For a number of years we have been focused on expanded digital distribution of our games and this relationship is yet another example of us moving towards the future and cultivating the next generation of NFL fans."

Furthermore, the article states that American multichannel video programming distributor DirecTV has controlled the rights to Sunday Ticket since it began in 1994, paying $1.5 billion annually since its most recent renewal in 2014.
Apple pulled out of an agreement earlier this week to acquire the NFL Sunday Ticket package's rights.
Apple pulled out of the agreement because it doesn't "see the rationale," according to Dylan Byers of Puck News, in concluding the costly football package.

As Apple executive Eddy Cue met with NFL executives, there were rumours earlier this year that Apple and the league were close to an agreement.

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