Zara Hatke Zara Bachke, directed by Laxman Utekar and starring Vicky Kaushal and Sara Ali Khan, has had a strong run in India. The film weathered the Adipurush storm in its third week and now appears certain to earn more than Rs 75 crores nett in India and more than Rs 100 crores gross internationally. The Vicky-Sara starrer has handsomely outperformed all expectations placed on it previous to its release, and it is a rare Bollywood smash of the year.

Zara Hatke Zara Bachke took advantage of inexpensive offerings throughout its opening weekend and a substantial portion of its first week, but this helped the film develop the momentum needed for an extended theatrical run. It goes without saying that if the film's substance and music had not clicked as well as they did, the picture would not have had such a successful theatrical run. With the rejection of Adipurush and no fresh competitive releases in theatres this week, Zara Hatke Zara Bachke will inadvertently become one of the most popular film choices for Indian moviegoers. Zara Hatke Zara Bachke's opening day to lifetime multipier is approaching a solid 15, and this is with a reasonably decent opening day that no one in the trade predicted in the first place.

Zara Hatke Zara Bachke's achievement has injected new life into the Hindi film industry. Mid-budget films, small-town dramas, and rom-coms were not doing well after the pandemic, and producers believed that only big-budget, high-concept films were the way to go. The Vicky-Sara starrer has given filmmakers confidence who were unwilling to invest in little films since they would not attract enough viewers.

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