One of the leafing shopping site Amazon has claimed that the company comes at the top spot in terms of mobile phone sales. The firm says that after the festive sale, the company will strengthen the top ranking in the online marketplace to buy mobile phones and accessories. The sale has over 2500 mobile phone and accessories brands and 8 new launch line-ups. Amazon India director category management Noor Patel said - The smartphone category on amazon.in is growing much faster than the industry. It is one of the largest few categories. For this festive season, we have lined up 8 new launches. Brands like Samsung, Xiaomi and Vivo have been included in this.

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Amazon is a strategic partner of Apple and OnePlus. According to the company, both brands have seen huge traction in terms of sales from other cities of India including tier-II, tier-III. According to the company, there is a lot of news of recession, but sales of premium phones are increasing continuously. 65 per cent of consumers come from the top 10 cities. Year-on-year demand for premium smartphones (over Rs 25000) has increased around 33 per cent. At the same time, between Rs 10000 to 25000 phones have registered an increase of 40 per cent year-on-year.

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In his statement, Patel said that on average, 1 in three customers buy smartphones at no-cost EMI and 1 in 5 customers buy smartphones with an exchange offer. There is now an option of exchange in more than 450 cities on Amazon. The Great Indian Festival begins from midnight on 29 September to 4 October. Prime Members will get early access from 12 noon on September 28 which is a golden opportunity.

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