New Delhi: Apple has achieved a significant milestone by surpassing Samsung as the top smartphone exporter in India. During the June quarter, Apple shipped a remarkable 49% of the nation's total smartphone shipments, outperforming its Korean competitor, Samsung, which managed to secure 45% of the market share. This accomplishment underscores Apple's rapid expansion of local manufacturing operations within the country.

Apple has now emerged as the dominant player in smartphone exports from India, having overtaken its closest competitor, Samsung. Within the span of just one year, Apple's market share surged from a modest 9% of the total shipments in 2022 to an impressive nearly 50% in 2023.

The tech giant's footprint and local manufacturing prowess in India continue to experience substantial growth. Apple has now outpaced Samsung in terms of smartphone export volumes, commanding 49% of the country's total 12 million units shipped during the June quarter, compared to its South Korean rival's 45%.

Analyzing the data reveals a remarkable ascent for Apple, as its share of exports soared from a mere 9% of the approximately 8 million smartphones shipped in the second quarter of 2022 to an astonishing half of the total smartphone exports in Q2 2023, as reported by industry executives.

Notably, India's smartphone exports experienced a slight dip, with numbers decreasing from around 13 million in the March quarter of 2023 to 12 million in the June quarter.

So, what fueled this remarkable boost for Apple? The company's robust performance can be attributed to its decision to commence manufacturing operations in India back in 2017. This strategic move was further amplified by a significant ramp-up in production by three of its contract manufacturers—Foxconn, Wistron, and Pegatron. Starting in the second half of 2022, these manufacturers began producing iPhone 14 and earlier models to cater not only to the surging demand within the Indian market but also to facilitate exports.

Apple's ascent to the top of the smartphone export market in India is a testament to its strategic investments in local manufacturing and its commitment to serving the growing Indian consumer base, setting a noteworthy milestone in the technology industry.

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