BJP ahead of other political parties spending money on Facebook Ads
BJP ahead of other political parties spending money on Facebook Ads
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New Delhi: Recently there was a lot of uproar over the relationship between Facebook and Indian politics. It was not even brought to an end that some new figures have added fuel to the issue. The Bharatiya Janata Party (BJP) has spent Rs 4.61 crore for Facebook advertising since February 2019, while the Congress has spent Rs 1.84 crore for the same work.

For the last 18 months, BJP has been the biggest advertiser on Facebook related to social, political and electoral matters. According to the report of Indian Express, 4 out of the top 10 advertisers in this category belong to BJP, out of which three are people who, according to the tracker, share the address of the ruling party headquarters in Delhi in the same house. The address of the three is stated to be the same. Out of these 4 people, 2 people run community pages on Facebook, like - My first opinion is to Modi, India like Mann Ki Baat, Nation with Modi, etc. Pages are run by the other 2 people.

In this list of 10 people, there are 10 people who belong to the Aam Aadmi Party, according to statistics, since February 2019, the total advertising expenditure of Facebook India has been Rs 59.65 crore. These advertisements were not just limited to apps or websites but were also shown on other platforms of Facebook like Instagram, audience network, messenger etc. The American newspaper claimed that Facebook is working under the pressure of the ruling party in India.

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