Luxury car manufacturer BMW India has introduced a unique contactless experience for its customers in India, looking at the convenience of its customers. Through the BMW Contactless Experience Program presented on 02 April 2020, customers will be able to buy new and pre-owned BMW cars and book service and make payments online securely. All this can be done by clicking a button on www.bmw-contactless.in.
Mr Arlindo Teixera, President (Acting), BMW Group India, said, "Everything we do at BMW is focused on the customer. In the current state of the epidemic, we have changed our business processes using New Age Digital Technologies." And has taken many effective measures to provide the best services to its customers.
As a comprehensive initiative in the field of industry, BMW Contactless Experience will offer customers a new way to discover and experience the world of BMW by sitting at their home. Since its launch in April 2020, we have seen considerable growth in customer engagement, configuration requests and virtual product presentations on this platform. With the development of business dynamics following the COVID-19 epidemic, the BMW Contactless Experience Program will play an important role in providing our new and existing customers with a smooth experience of sales and aftercare services. Wherever customers are, we will give them pleasure. "