Only one month left for the greatest festival in India, Diwali. Being the festival of lights and prosperity, people also plan to buy new good things for their house and loved ones. More purchasing means definite profit for the big seller and as we have moved to e-world, this profit moves to the e-commerce.
The biggest e-commerce sights of India, namely, Flipkart, Amazon and Snapdeal have fastened their belts for the go. All are ready with millions of product lined up for sale.
Flipkart is ready with its 3 year old 3 day campaign named ‘The Big Billion Day’ sale. The sale is organized from 2-6 October 2016. Alike all the previous segments, this year also the discounts rates will be higher and attractive for the wide range of electronics, clothing, TV’s and more.
Amazon won’t be behind, and to kick out flipkart, they’ve lined up a campaign called ‘BadeDilWale’ in order to promote the portal in the most important festive season.
On the other hand, Snapdeal plans a total 230 change in their strategy by allocating about Rs. 200 crore on marketing the last two months. With total change in the logo, the website interface and app. And for the season they have started with the trending campaign named ‘Unbox Zindigi’. The advertisements for the same have been flooded in the media, all over news paper, TV’s, internet, and digital media.