India’s leading e-commerce marketplace, Flipkart, said it witnessed a new user growth of close to 50 percent right after the lockdown, with Tier III plus regions registering the highest growth of 65 percent during the ‘Unlock’ (July-September) phase. Flipkart also witnessed close to a 35 percent increase in sellers on boarded in 2020, in comparison to the corresponding period last year. These sellers came from Tier II and Tier III regions such as Tirupur, Howrah, Zirakpur, Hisar, Saharanpur, Panipat and Rajkot. They primarily catered to categories such as household needs, women’s ethnic wear, grooming, home decor and toys and school supplies

“Consumers from Tier II and Tier III plus regions also spent the most time on the platform, signaling a continuing rise in user engagement and a shift in shopping preferences,” Flipkart said. The company said it has witnessed interesting demand patterns in 2020, which include changes in category preferences, the emergence of 'new essentials' to the adoption of native languages, and surge in new-age forms of payments.

Flipkart said between the period of January and November of this year, adoption of native languages saw a 2.5x increase.

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