Google Maps flooded with over 11 million fake listings, may hurt real business and consumers
Google Maps flooded with over 11 million fake listings, may hurt real business and consumers

The speed at which Google Maps has increased is the speed at which scams through it have increased. Due to thousands of fake accounts that connect to Google Maps every month, the app currently has an incorrect phone number and address list of around Rs 1.10 lakh. The wrong address and phone number on Google Maps are most commonly used to advance in business competition. The Wall Street Journal quoted The Verge as saying that most addresses are not available on registered business listed locations on Google Maps. Contractors, repairmen, and car towing services may be at risk of being hit by the wrong address. In Google, internally, it is called 'duress verticals' because these services are the ones that users tend to have in a state of emergency. And they don't have time to check the credibility of the business. Let us know the full details

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One research was executed by Google in 2017, claiming that the wrong listing included only 0.5 percent of local searches. One research found that 13 of the top 20 Google search results are wrong address lists. Only two of these businesses were found to be fully secure, following Google's guideline. Google verifies listed business by sending postcards, calling, or asking a numeric code to enter Google's website. However, the report says Google's verifiable system can easily bypass thugs with incorrect addresses and phone numbers. The direct loss is to real business and customers.

It came a day after Google announced that Google is now offering more options to businesses through My Business Feature to customize company profiles on search and maps. It is also working towards preparing a business redressal compliant form to report the profile. so that users can report this type of fraud directly to Google.

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