NEW DELHI: The government will adopt a "balanced" approach while finalising the amendments proposed to the Consumer Protection (e-commerce) Rules as "wide and varied" comments have been received from stakeholders,  a top official said on Tuesday.

"We have received a lot of suggestions. We will now have to come out with best formulations from the consumer perspective taking into account the wide and varied diverse views received on the draft rules," Consumer Affairs Secretary Leena Nandan said.

To protect the interest of consumers, the government has proposed key amendments to the Consumer Protection (e-commerce) Rules, 2020 which include ban on fraudulent flash sales and misselling.

It would be difficult to give a timeline as many suggestions have come and all of them require deliberations and discussions. But it is certainly work in progress, she said. "We are going into great detail on each provision of the rules as there are many wide views from both sides. It has to be calibrated and a balanced perspective has to be arrived at. We are in that process," she said

Meanwhile, e-commerce players and legal experts are of the view that the government needs to have extensive deliberations before formulating e-commerce rules as the present format encroaches upon the domain of various legal frameworks and establishments.

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