In its global launch, Instagram Threads, a platform under Meta's umbrella, has unveiled Tags, a novel alternative to traditional hashtags. After successful testing among Australian users in November, this feature aims to elevate post categorization by grouping them under specific topics. Let's delve into this newly introduced feature.
How do Threads Tags differ from Hashtags?
Threads Tags operate similarly to hashtags but with marked differences. When creating a Threads post, users kick off a tag by utilizing the # symbol and typing their desired topic. Unlike regular hashtags, Threads Tags permit the creation of tags as complete phrases, including spaces and special characters, allowing for more flexible categorization. However, it's crucial to note that each post can only accommodate one tag.
Yes, you read that correctly. Unlike the common practice of using multiple hashtags on platforms like Instagram and X (formerly Twitter), Threads Tags impose a single-tag limit per post. Meta's rationale behind this strategic move is to simplify searches for users interested in specific topics or tags while discouraging the use of excessive hashtags to expand post visibility. Meta's imposition of a single-tag limit also serves as a preemptive measure against potential hashtag spam.