ICICI Bank announced on Thursday its launch of “Mine,” which is a comprehensive banking program for millennial customers Mine offers an instant savings account. Anup Bagchi, Executive Director, ICICI Bank stated: “We intend to continue to integrate relevant fintech offerings in the iMobile app for our millennial customers. We believe that ‘ICICI Bank Mine’ offers millennial customers a 360-degree holistic and most comprehensive proposition in a single place across their life stages.’”
The bank offers a mobile-first, highly personalized, and experiential led banking experience to them. We have noticed that, while the millennial customers want ‘digital-first,’ they don’t want a ‘digital-only’ bank. This has led us to introduce a new format experiential branch suited to the lifestyle of millennials.”
Key offerings of Mine: Instant savings account opening: A millennial can easily open a savings account completely digitally and instantly on the Bank’s website or iMobile application using his/her Aadhaar and PAN card.
New look iMobile: The customers get instant access to a new-look ‘iMobile’, the Bank’s mobile banking app, with a refreshed UI/UX and millennial-friendly language
New credit card with curated features: ICICI Bank offers the country’s first flexi-plan credit card to enable ‘ICICI Bank MINE’ customers to choose a plan every month in order to suit their lifestyle and monthly requirement.
Instant personal loan and overdraft facility: Millennial customers can avail two instant credit facilities through ‘iMobile’ in order to fulfill their aspirations.
Different looking ICICI Bank branch with experiential engagement area: For advisory on banking products like investments and a full range of loans, the Bank has added a physical presence of an experiential branch targeted at millennials.
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