Due to the growing number of Internet users and online buyers, the country's digital commerce market ( e-commerce ) is expected to reach 50 billion dollars by 2018. The e-commerce market is currently worth $ 38.5 billion. This possibility was expressed in a study.   

According to a joint study by Assocham and Deloitte of the industry association, the e-commerce market has increased from $ 13.6 billion in 2014 to 19.7 billion in 2015. It has been said that due to increasing penetration of mobile and internet, M-commerce sales (sales from mobile), advanced shipping system delivery, payment options, current discounts and e-business entering the new international market, due to the unexpected increase in the market.

In the e-commerce ecosystem, banks and other financial companies are providing secure online platforms to pay easily through payment gateways. But in spite of this, the Indian e-commerce sector gives priority to most cash on delivery (COD) for Bhattsan.

The option of COD is chosen for more than 50 percent of online transactions.  It has been stated in the survey that 28 percent of the age group of 18-25 years in the regular buyers, 42 percent of the age group, 28 percent in the age group of 36-45 years and two percent are from 45-60 years of age.

Online shoppers include 65 percent men and 35 percent women. In the year 2017, the best-selling products include mobile phones, apparel, food items and other items including jewelry. 

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